Analysing a Double Page Spread #3

Layout There are three columns used in Kerrang’s double page spread as well as paragraphs to break up the text. There is one main image on the left page featuring the band Rolo Tomassi. There are then, on the right page, five mini images on the bottom of the page. The strap line also acts as a headline as it introduces the band Rolo Tomassi. There are no subheads used. The pull quote from Eva Spence is layered on top of on the photograph of the band and situated next to her. The drop cap is in bold red, significantly bigger than the other letter, to indicate where the reader should start reading. The colour palette is mainly red, white and black. The red is a dark, blood-like red and this is matched with the splodge of red next to the article title implying blood. This shows creativity, mystery and a punk/rock type genre.

Images There is one main, dominant image which takes up the full first page. It is a strange picture of an evil looking rabbit lying down as the band members kick him as the girl holds his ears down. This unusual photograph represents the bands individuality and tries to make a statement. The image includes four males and a female. The female is sitting down next to the person dressed as a rabbit and the four males are behind her. She stands out the most out of the bands members as she is situated by herself and is the only one making eye contact. The pages are equally led by both text and image. On the second page the five mini pictures are anchored with text. The point of view of the images could be seen through a male or female gaze, this is not apparent. Although it leans towards the more male side as they are more overriding in the photograph. The clothes the band members are wearing fit in with the colour scheme as they are quite bland and basic. The emphasis is on their actions rather than what they are wearing. This could also be another statement the band wants to make, that they are not about the image but more about their music.

Language The main typeface is in a small, black, simple font in lower case. It is written in third person. At the start of each new paragraph the first two words are in bigger, bolder red letters. The language is very informal and relaxed, due to the use of slang and conversation like style. This gives off a friendly tone and will attract the audience very well as the target audience is male and females between the ages of around 14-24. The language involves swearing “dogsh*t”. This is typical language of a younger generation rather than a more mature one. The double page spread would appeal to either males or females. Stereotypically it would appeal to males more due to the slang language, the male dominant photo and the fact that they are kicking in a light-heartedly way. The language is not technical or specific to a certain field therefore many people will be able to understand it; this widens the audience as people from many different kinds of backgrounds will recognize and appreciate it.


In response to the feedback comments:
I like how the article title has a coloured strip behind the text. I will use this for my article title on my double page spread.  This helps make the article title and introduction stand out clearly.