Analysing a Double Page Spread #2

Layout There are three columns used in Q magazine’s double page spread. There is one main image which is spread across both pages, although the dominant part of the image, where the subject is featured, is on the left page. The strapline is used as an introduction which also pulls the reader in. There are no headlines or sub-heads used. There is a drop cap to signify where the reader should begin reading. This is in an elegant font to represent the genre of the music. Florence, who is the lead singer of Florence and the Machine, is placed layered on top of the writing “USA”. The colours are red, black white and grey. The red cloth matches her bright, red hair and her black clothing matches the black text. These colours in the colour palette complement each other and set a refined, stylish finish.

Images The main image is a photograph of Florence from Florence and the Machine. She is posing deliberately for the shot and looking directly into the camera. The representation is not so apparent due to the lack of people and props. Her clothing, on the other hand, give off an Indie rock vibe due to the plain black matching outfit, boot heels and bright red hair. The outfit is unique and not something you would wear casually every day. Florence is sitting on some steps which are covered with a red and white shiny cloth. The page is image led as the photograph is more dominant to the text. The photograph of her is in the point of view of a woman. This is because she is dressed smartly and not provocatively. She also appears independent due to her being photographed alone as if she doesn’t need anyone else alongside her. This is the only image/photograph on the double page spread and the image is also incorporated to look a part of the background as well.

Language The text is written in third person and includes quotes from Florence herself. It is written in small, black font, smaller than the strapline. The strapline includes two metaphors to add a dramatic opening to the spread. The typeface is in lower case and the font is in a style of Times New Roman. There are no “screamers” used but the text is sensationalised with the use of “captivated” and other descriptive language. There is a friendly, relaxed tone to the text which enthrals the reader. Caps lock is used in certain parts taken from a direct quote. This represents someone shouting and this stands out immediately before the other text. Metaphors and similes are used throughout to give emphasis and exaggeration: “why is Florence Welch lying on the floor attacking herself?” The pace is regular but often speeding up with the shorter sentences.

In response to the feedback comments:
I like the Drop Cap use in this double page spread which I will use in my own double page spread. I also like how there is only one main subject and no other images on the article. This is something I will also follow in my magazine. I like how the double page spread flows into one, this is something I will consider for mine.