Kerrang
Font: The font is consistent across the page with white, capitalised, bold writing. The masthead and the title of the band – Blink 182 – who receive a double page spread, is in a bigger, bolder font with a grungy looking style. This will appeal to the target audience of Kerrang. Kerrang’s target audience is male and females, mostly males, who like the genres punk, rock and grunge music.
Text: The alliterative “blast back” stands out and grabs the reader’s attention to that particular story. There is not much text on the front cover, which makes the main image the key focus. The text that is included is very informal and casual which is comfortable to the reader. The target audience for Kerrang is mainly 14-19 year olds, people this age generally prefer informal, easy-going texts.
Colour: The colour is a consistency of black, white, red and blue. These colours appeal the target audience and the genre of the magazine. The black represents the punk music genre and the red and blue appeal to both the male and females of the target audience. The white is a nice contrast and balances out the colours.
Body Language/Staging: The main image is of the band Blink 182. They are centrally aligned and the three of them are standing next to each other. One of the band members is pulling a typical rock pose with his hands. This will appeal to the target audience as they will recognise this.
Framing: The band is shot in a medium pose and they take up 90% of the frame.
Lighting: The lighting used is high key lighting. The brightness of the band and their mixture of smiling and content faces set a friendly, relaxed tone.
Composition: The sell lines are placed around Blink 182. Their heads cover some of the masthead but it is still easily recognised as Kerrang. Their band name is clearly printed across their chest making them the main part of the front cover. The target audience will be attracted to this especially if they are fans of Blink 182.
In response to the feedback comments:
I like how there is an eyeline match with every image on the front cover. I also like the strap line at the bottom of the cover in a different colour to the background, listing different bands and artists which will be featured inside. In my magazine I will include this on my front cover in a similar style. I dislike how there is five smaller images in addition to the main image. I will avoid this because it gives the main image less impact and makes the front cover too crowded. I also feel that the barcode and the essential information is too big.
In response to the feedback comments:
I like how there is an eyeline match with every image on the front cover. I also like the strap line at the bottom of the cover in a different colour to the background, listing different bands and artists which will be featured inside. In my magazine I will include this on my front cover in a similar style. I dislike how there is five smaller images in addition to the main image. I will avoid this because it gives the main image less impact and makes the front cover too crowded. I also feel that the barcode and the essential information is too big.
Well done Eve - your deconstructions are thorough bit you need to ensure that you relate all of your posts back to your own product - so for example what do you like about this - any small feature that you may use in your own product? What do you dislike about it ? What will you avoid doing in your own product that you dislike about the magazines you have deconstructed?
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